Almost all Finns (97%) spend time with Sanoma media every week.
TV and Video
Sanoma’s TV channels reach 3.9 million Finns each week. The combination of video and sound makes a strong impact on people's emotions and perceptions, and provides a unique opportunity for brands to leave a long-term trace on memory. Sanoma's data on interests allows you to reach even more precise target audiences both linearly and through the Ruutu Video Network.
Online and Social Media
Sanoma network has the biggest reach of all Finnish medias (TNS Atlas 2017). The trusted network consists of brands that Finns love and enjoy spending time with. Sanoma's segmentation allows advertisers to reach precisely the right target group.
Quality and reliability play even a more important role than before. Sanoma's editorial offices boast the most skilled and motivated professionals in Finland, forming the basis for high-quality journalism. Helsingin Sanomat is the largest newspaper and Ilta-Sanomat the largest quality tabloid in Finland.
Radio
Radio is fast and cost-effective media. It has a strong emotional impact and can boost your message when paired with e.g. TV advertising. Nelonen Media radios reach 2.3 million Finns per week, particularly in the 25-44 age group.
Trusted Media Environment
The safe, domestic media environment also reflects on the advertised brand in a positive way. People are 37 % more likely to click the ad when its shown on a trusted website (ComScore HaloEffect 2016).
